Methodology

Readership

JICREG newspaper readership data are generated by applying readers per copy (RPC) figures to circulation breakdowns at postcode sector level. The RPC figures are generated by using JICREG models, these models have been developed from readership claim for local newspapers collected via the PAMCo (formerly NRS) survey and appropriate demographic factors.


Online

JICREG local paper website audience data are generated by applying adults per browser (APB) figures to the latest average monthly unique browser figures. The APB figures are generated from audience research, undertaken to JICREG guidelines, or by using JICREG models.

These models have been developed based on extensive research undertaken by a selection of publishers, and have been independently and successfully appraised.
JICREG uses the JICPOPS annually updated population and household total and postcode sector lists.


Inputs

JICREG data are complex, with hundreds of separate fields on 648 titles and over 479 websites. The Local Media Works database provides the source of basic newspaper information used by JICREG and a sophisticated electronic questionnaire system has been developed for checking data that publishers supply for inclusion.

JICREG data are released twice a year in April and October. Updated JICREG National data are released at the same time as the April update.

JICREG newspaper readership data has been extended to include free pick-up copies.  Paid for papers with some pick-up copies are given the type code V.  Free door-to-door papers with some pick-up copies are given the type code W.


Nationals

JICREG Nationals enables national newspaper readership data to be incorporated into JICREG online, so that the readership of all daily and Sunday national newspapers can be established for any area created within JICREG online, including pre-set areas, drive time areas, and user defined catchment areas.

Data can also be transferred into schedule analysis software enabling net reach and frequency of schedules, including both national and local newspapers to be established within any area. This works with all schedule analysis software including Telmar, IMS and Kantar Choices.

This means that the performance of any national press schedule can be analysed regionally, and the additional coverage achieved by including key regional newspapers demonstrated. In order to subscribe to JICREG Nationals, companies have to be current subscribers to JICREG online and the PAMCo/ AMPs survey.