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8 Nov

JICREG renews its agreement with PAMCo until 2021

Written by Keith Donaldson

The new agreement from January 2016 extends the existing partnership between JICREG and PAMCo which began in 2013. This means that JICREG will continue to use the readership data collected from across the country, based on PAMCo╩╝s robust and high quality sample of 35,000 face to face interviews per year. From 1 April 2013, all JICREG titles were included in NRS interviews, with a set of specially customised questions for each region. This data has been used by world leading media statisticians RSMB to build readership models for local daily, Sunday, paid and free weekly titles.